PAPS & POPOS
PAPS & POPOS -An African fashion and lifestyle brands that creates joy in the lives of kids through fashion and as well as other lifestyle products that means something to every child between the age of 2-16. We are proud to be the first brand to create a community that brings children together to celebrate a few of their favorite things; looking good, learning and having fun with those they love.
Vision & Mission
Vision
To become Africa’s leading kids and teens lifestyle brand, combining fashion, creativity, and cultural storytelling to spark connection and community, echoing the African story across the world.
Mission
Establishing the culture of style in children by creating inspiring garments that empower pride and confidence.
Core Values
• Creativity Is Power: We believe every child is born to create, and we design to awaken that spark.
• Culture Is Cool: We infuse our designs with Afrocentric pride and contemporary vibes.
• Magic in Meaning: Every piece we make has a story, every colour a feeling.
• Empathy & Imagination: We create with heart and see every child as worthy of celebration.
• Community Roots, Global Reach: We grow from our Nigerian roots, but dream in a Pan African language.
Our Niche
We are Africa's bold new kids wear and lifestyle label-where Afrocentric art meets modern fashion. Our pieces aren't just cute-they're culturally rich, emotionally resonant, and made for children aged 2 to 16 who want to look as original as they feel. Whether it's a hoodie with heritage prints or a t-shirt that tells a story, Paps & Popo's stands at the intersection of fashion, culture, and creative expression. We're not chasing trends-we're shaping the future of kids' fashion in Africa.
Bigger Than Fashion
Paps & Popo’s is a 360 lifestyle brand for kids.
- Back-to-School Gear – Funky, functional, and proudly African.
- Storybooks & Audiobooks – Meet characters who inspire, teach, and
bring joy. - Podcasts for Kids – Edutainment with heart, fun, and identity.
- Room Decor – Art for young dreamers to wake up and sleep inspired.
We’re building a creative universe where African children feel
centered, celebrated, and cool.